Virtual
Egg
Hunt

2020 —
branded content —
social —

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Every Easter, one of the children's favorite activities is the Egg Hunt, where Milka plays an important role with its tender chocolate. However, the 2020 lockdown kept them from celebrating this tradition outdoors… But it couldn’t keep it from happening at all. Milka brought the Easter Egg Hunt right where kids were: inside a video game.

Using Fortnite Creative, a new map was brought to life, which mirrored the Alps and had 15 Easter Eggs hidden in it. Then, children from all over Europe were invited to play in this map and try to find them all, keeping the Easter Egg Hunt tradition alive.

Virtual Egg Hunt

That’s how Milka saved the Easter Egg Hunt in a year where there was no Easter Egg Hunt.

Virtual
Egg
Hunt