The
Gif 
Trilogy



 2018 —
branded content —
film —
integrated —
digital —
 
︎︎︎
To launch Manila, a special kind of beer no other brand had ever brewed before, we decided to do something no one had ever done before.

Like hiring Alex de la Iglesia, a famous award-winning Spanish filmmaker, to direct something he had never directed before: a GIF.
And like any other movie, our GIFs had a red carpet premiere, posters and behind the scenes.
01—
Case Study
 
02—
The Gifs
French Revolution
Planet of the Ale
Goya’s Execution
 
03—
Premiere
 
I think this is the best thing I’ve done in advertising.
Alex de la Iglesia
04—
Making Of
05—
Product Oriented Posters - Part 1/2
 
06—
Linoprint Making Of
  
07—
Product Oriented Posters - Part 2/2
 
08—
Linoprint Making Of
09—
Posters