Stories
Ordering
2019 —
social —
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We decided to use Instagram Polls for something tastier, becoming the first restaurant that let people place their order using Instagram Polls. That's how Stories Ordering was born. During one day, we launched 9 stories, one per each Whopper's ingredient.
Inviting people to customize their Whopper, stories after stories, by picking their favorite ingredients. Each set of polls generated a unique coupon (that we send through a DM) for people to redeem their unique Whopper for free. Then, we put all the data on the grill to create the most popular Whopper for Spaniards: the Insta Whopper, available all across Spain for a limited period of time.
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Case Study
Case Study
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Visuals
Visuals
The first restaurant to let people place their order using Instagram polls.
One of the best campaigns of the year.
Contagious
Contagious
Unconventional and entertaining use of Instagram.
Fast Company
Fast Company
Say hello
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Mail André | Mail Saulo
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Mail André | Mail Saulo