The
Stevenage
Challenge
2019 —
integrated —
branded content —
social —
︎︎︎
In 2018, Burger King was announced as the
official sponsor of Stevenage FC, one of the smallest football clubs in England. A terrible investment, some said at the time. But it all paid off a couple
of years later, when Burger King launched the Stevenage Challenge. Thousands of gamers around the world helped to
turn this small club into the biggest team online.
All they
had to do was hire the best players in the game, share their goals online and
receive rewards. Within a few hours, Twitter was packed with images of football
stars wearing our logo on their chests.
01—
Case Study
Case Study
02—
Sponsorship
Sponsorship
03—
Gameplay
Gameplay
03—
User engagement
User engagement
More than 25.000 goals shared online.
The biggest team in the world.
At least online.
ESPN —
At least online.
ESPN —
Burger King is giving you good reasons to be a Stevenage fan.
Bloomberg —
Bloomberg —
04—
Sponsorship
Sponsorship
Say hello
+
Mail André | Mail Saulo
+
Mail André | Mail Saulo