Step
On
Earth

2020 —
film —
outdoor —
print —
design —

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“Step on Earth” is Turkish Airlines’ 2020 Super Bowl campaign. It was created after learning that, even though America landed on the moon for the first time 51 years ago, over 130 million Americans still haven’t travelled abroad. How is it that we reached space much before reached our own planet?

The campaign tells the amazing journey of 3 real Americans who had never traveled outside of their country and were taken by Turkish Airlines to go around the world stepping beyond their borders. The TV spot, was complemented by a behind the scenes video, print ads and merchandising.

Step On Earth

Over 130 million Americans still haven’t travelled abroad.

Step
On
Earth