Space
Edition

2018 —
design —
activation —
pr —

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According to Chris Hadfield, a renowned retired astronaut; for decades, psychologists have always encouraged little games and hobbies to maintain good mental health while in space. One of those habits is playing Scrabble. They recognize it as fundamental for peace of mind. However, due to the zero gravity, astronauts had to use Velcro on the board to keep the tiles from floating away.

Even though Velcro seemed like a good idea, Scrabble believes these heroes deserve better. That’s why, for Scrabble 70th Anniversary we created the Space Edition, an exclusive edition of the game specially crafted to be played in zero gravity. Made up of a metallic board with meteorite dust and magnetized tiles.

Space Edition

An exclusive edition of the game specially crafted to be played in zero gravity.

Space
Edition