︎

Never
Stop
Playing 



 2017 —
film —
 
︎︎︎
Magnum White is the most playful of Magnum pleasures, that’s why we created a global campaign directed by Martin Werner inviting people to never stop playing.
The film was released across Southeast Asia, Europe, Oceania, North and South America and was protagonized by Geena Roncero, a famous Filipino American supermodel and transgender advocate that has spoken about transgender rights at the United Nations Headquarters, the World Economic Forum and the White House.
01—
Film
 
02—
Visuals
  

The most playful of Magnum pleasures. 

 
 
Simple and beautifully shot.
Shots