Many people can’t tell the difference between the Whopper and the Plant-Based Whopper.

But can people even tell the difference between plant and meat? We decided to find out!

The campaign was aired in several markets such as Germany, Brasil, Mexico and Costa Rica.

 

 

  

The global campaign is a striking visual reminder of how closely plants can mirror beef.
AdWeek —

 

 

Burger King’s all-veggie posters are so tantalizing, meat eaters would be fooled.
Design Taxi —

 

The incredibly detailed close-up photography in a new outdoor campaign from Burger King may have meat eaters drooling.
AdAge