Magnum Ice Cream has always been about pleasure. Pleasure that goes beyond ice cream. Magnum Photos, at its heart, stands for truth. Truth that transcends photography.

We wanted to celebrate those who go beyond judgments and live their true pleasure as if nobody is watching.

This is how Magnum by Magnum was born. A photographic journey through the meaning of true pleasure, shown through the eyes of some of the most renowned photographers in the world.

 

 

 

  

 

Alex Majoli — Alex Webb — Bruno Barbey — Chien-Chi Chang — Chris Steel-Perkins — Cristopher Anderson — Constantine Manos — Cristina Garcia Rodero — David Alan Harvey — Eli Reed — Ian Berry — Jonas Bendiksen — Martin Parr — Matt Stuart — Nikos Economopoulos — Olivia Arthur — Steve McCurry — Thomas Hoepker

 

 

 

What's fascinating to me is to see how different cultures have different approaches towards pleasure.
Martin Parr

 

 

I feel generally photography is a pleasurable experience. I feel very lucky to spend my life as a photographer. It’s given me a lot of pleasures of the years.
Chris Steele Perkins