King
With
Sign
2020 —
social —
︎︎︎
At the end of 2019, the Instagram account @dudewithsign went viral worldwide for protesting with cardboard signs about relatable truths in public. Burger King knew that this was an opportunity to prove its advantage over its competitors.
Armed with just a cardboard with clever messages written on it, The King stood in front of Wendy’s, KFC and McDonald’s. The pictures were posted on Burger King’s Instagram feed and it quickly went on to become the brand’s most engaging post yet.
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Case Study
Case Study
It quickly became the brand’s most engaging post to date.
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Posts
Posts
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