It’s
a Fish

2018 —
film —

︎︎︎

This is the spot that launches Pictionary’s new brand positioning. A concept that sets the draw-and-guess game in a different and ownable territory within the boardgame category.

It comes to live from the observation that, unlike the other boardgames in the market, Pictionary’s success doesn’t rely on competition. In fact, players have more fun with the mistakes that are made when trying to guess the drawings than on getting the right answer straight away.

It’sa Fish

Fun when you get it. More fun when you don’t.

It’s
a Fish