Football
vs
Alzheimer
2016 —
editorial —
activation —
branded content —
radio —
︎︎︎
The Autonomous University of Barcelona proved that talking about football helps people with Alzheimer’s and incipient dementia by improving their memory, attention and mood.
Libero Football Magazine created an integrated campaign to help patients travel back in time to bring back the memories of football fans. First with four redesigned editions of Libero, as if they had been published decades ago, full of the best moments in football history with exercises designed to stimulate the memory of the patients.
Libero Football Magazine created an integrated campaign to help patients travel back in time to bring back the memories of football fans. First with four redesigned editions of Libero, as if they had been published decades ago, full of the best moments in football history with exercises designed to stimulate the memory of the patients.
And then, with an online radio that instead of frequencies, tunes memories. This way, patients can hear original matches from the 50s, 60s, 70s, 80s, and 90s. A powerful therapeutic tool, with the best moments from football.
01—
Film
Film
02—
Visuals
Visuals
Taking a magazine back in time, so it can bring back the memories of football fans.
Remembering Cruyff and Pelé helps Alzheimer’s patients recover their past.
The Guardian
The Guardian
03—
Radio
Radio
04—
Visuals
Visuals
An amazing campaign that fights against Alzheimer’s.
El País
El País
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Mail André | Mail Saulo
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Mail André | Mail Saulo