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Family 



 2017 —
film —
 
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Scrabble hasbeen consistently communicating that “there’s magic in words” for years now. Butfor its 2017 Christmas ad, we decided to prove that certain words can be evenmore magical. So, we chose the word “family” and portrayed all the many differentbeautiful meanings that you can find behind it.
The resultis a hyper-inclusive spot that shows that there might only be one way ofwriting each word, but there are thousands of definitions that people canattach to it.
01—
Film
 
02—
Film Frames
  

Behind certain words, there are thousands of different meanings.

 
 
Holiday spots are all about diversity this year, and Mattel's Scrabble has come up with possibly the most inclusive film yet.
Creativity