Don’t Try
Too Hard
2018 —
film —
package design —
ooh —
︎︎︎
We were challenged by Cornetto to deliver a new global creative platform that could build on the brand's heritage around love and make it more relevant for its core target: teenagers.
That's when "Don't try too hard" was born. An insight that can be found in every culture across the globe. A reminder that when it comes to love, we all tend to overcomplicate things.
That's when "Don't try too hard" was born. An insight that can be found in every culture across the globe. A reminder that when it comes to love, we all tend to overcomplicate things.
The campaign includes TVCs, Youtube bumper ads, radio, outdoor, press and package design.
01—
Film
Film
02—
Poster
Poster
When it comes to love, we all tend to overcomplicate things.
03—
Out Of Home
Out Of Home
04—
Design System
Design System
05—
Package Design
Package Design
06—
Merchandising
Merchandising
Say hello
+
Mail André | Mail Saulo
+
Mail André | Mail Saulo