︎

Connected
With
Peru 



 2016 —
digital —
mobile —
 
︎︎︎
July 28th is Peru’s Independence Day and Movistar wanted to greet its over 15 million customers in an unconventional way, thus setting itself apart from all other brands that greet the nation that day.
On Independence Day itself, Movistar’s customers discovered that the name of their carrier on their cell phones had been replaced by the word “Peru”, connecting with the network that best unites them: their own country.
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Case Study
 

Greeting over 15 million customers in a never-seen before way.  

 
 
A completely new way to connect with clients.
AdAge