Best 
Neighbor



 2020 —
ooh —

 
︎︎︎
Many people love barbecues. What is hard to love is a neighbor that barbecues, especially because it fills your home with smoke and smell. But there’s a tenant that never ever grills: McDonald’s.
That’s why for Burger King, properties alongside its biggest competitor are a great deal. So it helped landlords to promote them by advertising them with real state signs.
01—
Case Study
 
02—
Posters
Translation: For rent. Don’t worry, the neighbor doesn’t ever barbecue.
  

It’s hard to love a neighbor that barbecues, but there’s a tenant that never ever grills.

 
03—
Posters
Translation: For rent. Don’t worry: tenant below never grills.
 
Translation: For rent. BBQ smoke-free tenant below.
 
Translation: For sale. Opportunity: neighbor never grills. Ever.
 
Translation: For rent. Don’t worry, the neighbor doesn’t  barbecue.
Another punch at McDonald's.
Veja