Best 
Neighbor
2020 —
ooh —
︎︎︎
 
	Many people love barbecues. What is hard to love is a neighbor that barbecues, especially because it fills your home with smoke and smell. But there’s a tenant that never ever grills: McDonald’s. 
	
	That’s why for Burger King, properties alongside its biggest competitor are a great deal. So it helped landlords to promote them by advertising them with real state signs. 
	
01—
Case Study
Case Study
02—
Posters
Posters
 Translation: For rent. Don’t worry, the neighbor doesn’t ever barbecue.
Translation: For rent. Don’t worry, the neighbor doesn’t ever barbecue.It’s hard to love a neighbor that barbecues, but there’s a tenant that never ever grills.
03—
Posters
Posters
 Translation: For rent. Don’t worry: tenant below never grills.
Translation: For rent. Don’t worry: tenant below never grills. Translation: For rent. BBQ smoke-free tenant below.
Translation: For rent. BBQ smoke-free tenant below. Translation: For sale. Opportunity: neighbor never grills. Ever.
Translation: For sale. Opportunity: neighbor never grills. Ever. Translation: For rent. Don’t worry, the neighbor doesn’t  barbecue.
Translation: For rent. Don’t worry, the neighbor doesn’t  barbecue.Another punch at McDonald's.
Veja
Veja
Say hello
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Mail André | Mail Saulo
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Mail André | Mail Saulo